Absa Barclays Instant Account Opening

Absa's Instant Account application was developed to decrease the time to open a current account, overdraft, credit and value added services products. The process reduced the end to end account opening process to under 10 minutes, with a customer walking away with an active debit card to accompany his/her smile.

Client: Absa Barclays Bank Date: Launch: October 2014 Services: Design, Strategy, Development, Product Management